Marketing Services

Email Implementation

Whether it’s an initial Welcome Series, Lead Nurture program, or a weekly newsletter,

JKG Marketing can get you everything you need to be ready to launch.

We’ll help you:

• Choose an email marketing platform that is best fitted for you and your goals

• Manage technical backend configurations (e.g.  DKIM, SPF, etc)

• Build and grow your email lists

• Write email copy

• Design reusable email layouts and creative assets

• Incorporate Google Analytics UTM Parameters for detailed tracking and analysis

• Test and send your campaigns

Email Optimization

Are your email open and click-through-rates falling below the industry average?

Or are you receiving decent engagement, but no conversions?

We’ll help by:

• Evaluating your email campaigns by assessing past performance, website data, and audiences to find areas for improvement

  • Optimizations typically include, but are not limited to:

    • Changing emails from mobile responsive to mobile optimized

    • Incorporating Google Analytics UTM Parameters for detailed tracking and analysis

    • A/B testing subject lines, call-to-actions, email copy, and colors

Email Management

If you know you need email but don’t have an in-house team to manage it, let JKG Marketing fill the void. We know how hard it is to find the right full-time talent, that’s why we’re here.

We’ll help by:

• Creating a custom plan for you and your goals with everything from implementation to optimization, to day-to-day management and reporting

  • Management of email programs typically include, but are not limited to:

    • Monitoring email database for overall database health, such as unsubscribes, bounced emails, and audiences

    • Regular testing for optimizations to increase engagements

Social Media Management

Social Media is often overlooked, but done right, can make a huge impact.

Let JKG Marketing do the heavy work.

We’ll help by:

• Creating a content plan and calendar

• Crafting copy custom to each social channel

• Running Hashtag research

• Designing creative for social, including images, short videos, gifs

• Incorporating Google Analytics UTM Parameters for detailed tracking and analysis

• Scheduling and posting

• Reporting on growth and engagement

Paid Social Advertising

If you’re looking to start advertising on social, JKG Marketing can help. We’ve found that putting a little money behind social can go a long way.

We can help by:

• Building custom advertising audiences

• Retargeting website visitors on LinkedIn

• Creating “Follow” Campaigns on LinkedIn to grow page Followers

• Crafting ad copy across social channels

• Designing ad creative, including images, short videos, gifs

• Incorporating Google Analytics UTM Parameters for detailed tracking and analysis

• Reporting on growth and engagement

Your Go-To Marketing Nerd

Looking for someone to run your email and/or social marketing for a long- or short-term period without the commitment of a full-time hire?

We can help by:

• Creating a custom monthly retainer to fit your needs, including but not limited to:

  • Email Implementation

  • Email Optimization and Management

  • Social Media Management

  • Paid Social Advertising

  • Basic Graphic Design for email, social, and sales collateral

  • Google Analytics Implementation

  • Reporting

SEO Audit

Whether you’re just getting started or looking to improve your current site, an SEO audit with JKG Marketing provides immediate insight and On-Page solutions.

Areas we’ll review for optimization:

• Title Tags and Meta Descriptions

• Google Preview

• Content Analysis and Alt Atributes

• In-Page Links and Indexing

• Robot.txt and XML Sitemap

• Favicons

• Custom 404 Pages and more

Content Writing

When it comes to a successful website, strong messaging is half the battle. That’s why our secret weapon is optimizing content for SEO.

We’ll help by:

• Conducting SEO research on industry keywords and search terms

• Reviewing existing content for SEO optimization

• Restructuring website layouts to enhance messaging and content goals

• Writing blog content or webpage content based on keyword research

Website Design

Need a new website? Your go-to marketing nerd has got you covered! We utilize our UX background, creative skillset, and SEO best practices to build your dream website.

We’ll provide:

• Website mockup and design

• Mobile Optimization

• On-page search engine optimization

  • Meta descriptions

  • H1 and H2, and title tags

• SEO-friendly content writing

• Google Analytics Set Up